Asia Pacific Rayon (APR) is the first fully integrated viscose rayon producer in Asia from plantation to viscose fibre. APR produces natural and biodegradable viscose rayon for textile and personal hygiene products. Committed to sustainable sourcing and efficient manufacturing, APR’s high quality products are manufactured to meet customers’ need, while touching the lives of communities close to our operations in Riau, Sumatra, Indonesia, and of people around the world.

The APR mill in Pangkalan Kerinci, in Riau, Indonesia can produce 300,000-tonnes of viscose staple fibre every year by combining state-of-the-art production facilities with innovation and technological advances, ensuring sustainable and environmentally-friendly production. Our operations are guided by the 5Cs vision - whatever we do must be “good for the Community, good for the Country, good for the Climate, good for Customer and only then will it be good for the Company”.

APR’s pulp sourcing policy is in line with the RGE’s Sustainability Framework and with APRIL Group’s Sustainable Forest Management Policy 2.0, both released in 2015. We uphold and adopt the principle of No Deforestation and only source wood fibre from sustainably managed plantations and forests. Beyond this, we are committed to the transparency of our supply chain.

In 2021, we launched APR2030 our sustainability commitment to achieving a measurable and positive impact on climate and nature, promoting inclusive prosperity and gender equality across our value chain and improving on clean and closed loop manufacturing processes from fibre -to-fashion while accelerating circularity and innovation.

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